Creators’ Corner: 3 Instagrammers share their top pre-posting tips
As the most visual social media platform Instagram is the great leveller – it gives every user the chance to get really creative, whether you've got 10 followers or 10 million. And with a little know-how you can craft beautiful, compelling images that say exactly what you want them to.
But there are more than a few ins and outs when it comes to getting your photos just right. Themed feed or natural, post-as-you-go approach? What are the best photo-editing apps? Caption dos and don’ts? And then there’s filter choice.
We quizzed a few of our favourite Instagrammers to get their expert editing tips to help you sculpt the perfect feed. Here are some top tips and inspirational ideas from three successful influencers.
Filter of choice?
Rosie: My go-to filters are Ludwig and Clarendon.
Victoria: A touch of Clarendon sometimes.
Zoe: Lo-Fi. I love the rich, bright vibrancy it gives my photos.
Rosie: I love using a gentle blur (created with apps such as Snapseed and Whitagram) on the peripheral of an image to give it that pop.
Victoria: I always up the brightness, highlights and sharpness directly in the Instagram app.
Zoe: I tweak the brightness and shadows settings to brighten up the image. Then I finish by adding colour using the saturation tool. Great for colourful outdoor pictures.
And for the feed?
Rosie: For me consistency is important – I prefer my shots to be uniform so that when you see them rolling past on your feed, you immediately know it’s my content!
Victoria: I prefer a natural-looking realistic feed.
Zoe: I like bright colours for my feed. Ideally pictures of the outdoors with attention to use of light and lots of sunshine. I’ve seen a lot of feeds with pretty pastel colours and clever use of thoughtful phrases, which I think look really good. But for me it’s bright, cheery, outdoor fun!
I love to offset the main feature of the snap into thirds – I’ll usually put the focal point of the image in either of the outer thirds of the photo.
Caption top tips
Rosie: Always be relatable and normal. Don’t feel the need to sugar-coat anything. Always differentiate between tags and the caption using a break.
Victoria: A little paragraph can go a long way and get more interaction. You can use up to 30 hashtags, so use them to get maximum exposure.
Zoe: I try to keep my captions quite short. I’m a bit of an overthinker, and I go back and tweak it numerous times if I write anything too personal. I connect with fellow family travel and outdoor bloggers by using relevant hashtags and highlight destinations I want to promote by tagging local tourist boards.
Rosie: I am obsessed with the flat-lay style right now. It’s an amazing way to show off products and items in a stylised and professional way without breaking the bank or even requiring a great deal of skill.
Zoe: Summer destinations! I love glamping sites for a good photo shoot too. They make incredible backdrops and are so much fun to visit as a family.
And finally, a pet hate?
Rosie: Overly edited snaps that take away from the original image. I’ve seen fashion snaps edited to the point where the actual colour of the clothing has been changed – all in the name of a filter. Keep it real!
Victoria: Blurry photos.
Zoe: Negativity! I don’t tend to see much in the feeds I follow, but, having a teenage stepson, I’m very aware of how dangerous Instagram can be when it’s used in a hurtful way.
We’d love to provide you with the definitive recipe for a perfect Instagram feed. But Instagram is so subjective that there isn’t one tip that will win everyone followers – and that’s part of the beauty of it.
Of course, there are dos and don’ts that vary from industry to industry. If you’re a food blogger, your pictures will be bright and sharp with high contrast levels to finish off. If you’re a lifestyle or travel blogger, your pictures will be centred around the setting, making it near-impossible to have a continuous colour scheme throughout your feed. Family bloggers may even choose to embrace the chaos of an unorganised feed on the grounds that it feels personal and may even be a part of your brand.
Just like the rest of blogging, what you post should come entirely natural to you and be unique to your brand. Stay up-to-date with best practice and be aware of upcoming algorithm changes but remember that how what and when you post to your feed is entirely up to you.